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Herramientas para dimensionar los mercados: (Registro nro. 9387)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01189nam a22002537a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20191026132422.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190409b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788415986799 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | Unicoc |
| Original cataloging agency | Cali |
| Language of cataloging | spa |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | spa |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| Item number | M562 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 7544 |
| Personal name | Merino Sanz, María Jesús |
| Relator term | Autor |
| 245 ## - TITLE STATEMENT | |
| Title | Herramientas para dimensionar los mercados: |
| Statement of responsibility, etc | María Jesús Merino Sanz, Teresa Pintado Blanco |
| Remainder of title | la investigación cuantitativa |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Madrid: |
| Name of publisher, distributor, etc | Esic, |
| Date of publication, distribution, etc | 2015 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 36 páginas: |
| Other physical details | cuadros, figuras e ilustraciones a blanco y negro |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | La investigación cuantitativa -- El proceso de la investigación de mercados cuantitativa -- El cuestionario -- El muestreo en la investigación de mercados -- Herramientas gratuitas para la investigación comercial -- La ética en la investigación de mercados -- La elección de un instituto de investigación. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Source of heading or term | LEMB |
| 9 (RLIN) | 6696 |
| Topical term or geographic name as entry element | Investigación cuantitativa |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Source of heading or term | LEMB |
| 9 (RLIN) | 6056 |
| Topical term or geographic name as entry element | Mercadeo |
| General subdivision | Investigaciones |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Herramientas de investigación |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Investigación comercial |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 7545 |
| Personal name | Pintado Blanco, Teresa |
| Relator term | Autora |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Libro |
| Damaged status | Date acquired | Date last seen | Not for loan | Source of acquisition | Source of classification or shelving scheme | Price effective from | Copy number | Full call number | Current Location | Koha item type | Permanent Location | Lost status | Cost, normal purchase price | Barcode |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2018-10-26 | 2019-10-26 | Compra | 2019-10-26 | Ej. 1 | 658.83 M562 2015 | Biblioteca Cali (Dr. Jairo Forero Morales) | Libro | Biblioteca Cali (Dr. Jairo Forero Morales) | 99000.00 | 0101 |
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