000 -LEADER | |
---|---|
fixed length control field | 01851nam a2200313 a 4500 |
001 - CONTROL NUMBER | |
control field | 5144 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | Unicoc |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20140729214729.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 090910s2007 ag a gr 00010dspa d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9789871140725 |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | CO-BoBLA |
Language of cataloging | spa |
Transcribing agency | CO-BoBLA |
041 1# - LANGUAGE CODE | |
Language code of text/sound track or separate title | spa |
Language code of original and/or intermediate translations of text | eng |
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8 P35 |
Edition number | 21 |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Peña, Gonzalo Diego. |
245 10 - TITLE STATEMENT | |
Title | Inserción inteligente en mercados internacionales : |
Remainder of title | Cómo maximizar el uso de la investigación de mercados en los procesos de negocios internacionales./ |
Statement of responsibility, etc | Gonzalo Diego Peña. |
250 ## - EDITION STATEMENT | |
Edition statement | 1a Ed. |
260 3# - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | Buenos Aires (Argentina): |
Name of publisher, distributor, etc | Osmar D. Buyatti, Librería Editorial, |
Date of publication, distribution, etc | 2007. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 199 p. : |
Other physical details | il. ; |
Dimensions | 23 cm. |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc | Incluye bibliografías. |
505 ## - FORMATTED CONTENTS NOTE | |
Formatted contents note | I. La investigación de mercados como objeto II. La investigación y la estrategia de inserción. III. El aporte de la segmentación de mercados IV. La investigación y el Plan de Marketing Internacional. |
520 ## - SUMMARY, ETC. | |
Summary, etc | La presente obra guarda como propósito permitir el reconocimiento de los beneficios, técnicas, metodologías y usos de la investigación de mercados para la gestión de procesos de negocios internacionales. El desarrollo conceptual de los distintos temas se complementa con el análisis de casos de compañías y organizaciones que trazaron estrategias exitosas de penetración en mercados internacionales, utilizando la investigación de mercados. Ha sido organizada en cuatro dimensiones. |
610 26 - SUBJECT ADDED ENTRY--CORPORATE NAME | |
Corporate name or jurisdiction name as entry element | Nokia Trends |
General subdivision | Mercadeo |
Form subdivision | Estudio de casos. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Mercadeo. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Mercadeo |
General subdivision | Investigación |
-- | Metodología. |
650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Segmentación del mercado. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | |
Koha item type | Libro |
949 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
a | n |
b | n |
Price effective from | Copy number | Barcode | Lost status | Damaged status | Not for loan | Current Location | Date last seen | Koha item type | Cost, normal purchase price | Source of acquisition | Source of classification or shelving scheme | Permanent Location | Date acquired | Full call number |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
2014-07-29 | Ej. 1 | 11188 | Bogotá (Dr. David Ordóñez Rueda) - Campus Norte | 2015-06-05 | Libro | 112000.00 | Compra | Bogotá (Dr. David Ordóñez Rueda) - Campus Norte | 2014-07-29 | 658.8 P35 2007 |
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