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Introduction to electronic commerce and social commerce.

por Turban, Efraim; Whiteside, Judy; Outland, Jon; King, David.
Editor: EEUU. : Springer Texts in Business and Economics. 2017Edición: 4 ed.Descripción: 435 páginas. ; ilustraciones, tablas y gráficos.ISBN: 9783319500911.Tema(s): Redes de computadores | Redes de comunicaciones | Pregrado en Ingeniería de SistemasRecursos en línea: Acceso online exclusivo para comunidad Unicoc.
Contenidos:
1. Introduction to E-Commerce and E-Marketplaces. -- Overview of Electronic Commerce and Social Commerce. -- 2. E-Commerce: Mechanisms, Platforms, and Tools. -- 3. Retailing in Electronic Commerce: Products and Services. -- 4. Business-to-Business E-Commerce. -- 5. Innovative EC Systems: From E-Government to E-Learning, Knowledge Management, E-Health, and C2C Commerce. -- 6. Mobile Commerce and the Internet of Things. -- 7. Social Commerce: Foundations, Social Marketing, and Advertising. -- 8. Social Enterprise and Other Social Commerce Topics. -- 9. Marketing and Advertising in E-Commerce. -- 10. E-Commerce Security and Fraud Issues and Protections. -- 11. Electronic Commerce Payment Systems and Order Fulfillment. -- 12. Implementation Issues: From Globalization to Justification, Privacy, and Regulation.
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1. Introduction to E-Commerce and E-Marketplaces. --
Overview of Electronic Commerce and Social Commerce. --

2. E-Commerce: Mechanisms, Platforms, and Tools. -- 3. Retailing in Electronic Commerce: Products and Services. --
4. Business-to-Business E-Commerce. --
5. Innovative EC Systems: From E-Government to E-Learning,
Knowledge Management, E-Health, and C2C Commerce. -- 6. Mobile Commerce and the Internet of Things. -- 7. Social Commerce: Foundations, Social Marketing, and Advertising. -- 8. Social Enterprise and Other Social Commerce Topics. -- 9. Marketing and Advertising in E-Commerce. -- 10. E-Commerce Security and Fraud Issues and Protections. -- 11. Electronic Commerce Payment Systems and Order Fulfillment. -- 12. Implementation Issues: From Globalization to Justification,
Privacy, and Regulation.

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