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Turban, Efraim.

Introduction to electronic commerce and social commerce. / Efraim Turban, Judy Whiteside, David King and Jon Outland - 4 ed. - EEUU. : Springer Texts in Business and Economics. 2017 - 435 páginas. ; ilustraciones, tablas y gráficos

1. Introduction to E-Commerce and E-Marketplaces. --
Overview of Electronic Commerce and Social Commerce. --

2. E-Commerce: Mechanisms, Platforms, and Tools. -- 3. Retailing in Electronic Commerce: Products and Services. --
4. Business-to-Business E-Commerce. --
5. Innovative EC Systems: From E-Government to E-Learning,
Knowledge Management, E-Health, and C2C Commerce. -- 6. Mobile Commerce and the Internet of Things. -- 7. Social Commerce: Foundations, Social Marketing, and Advertising. -- 8. Social Enterprise and Other Social Commerce Topics. -- 9. Marketing and Advertising in E-Commerce. -- 10. E-Commerce Security and Fraud Issues and Protections. -- 11. Electronic Commerce Payment Systems and Order Fulfillment. -- 12. Implementation Issues: From Globalization to Justification,
Privacy, and Regulation.




Inglés

ISBN: 9783319500911

Subjects--Topical Terms:
Redes de computadores.
Redes de comunicaciones

Index Terms--Curriculum Objective:
Pregrado en Ingeniería de Sistemas