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Turban, Efraim.

Introduction to electronic commerce and social commerce. / Efraim Turban, Judy Whiteside, David King and Jon Outland - 4 ed. - EEUU : Springer , 2017 - 435 páginas Ilustraciones, tablas y gráficos - Springer Texts in Business and Economics .

Incluye Índice y referencias bibliográficas

12. Implementation Issues: From Globalization to Justification, Privacy, and Regulation. -- 1. Overview of Electronic Commerce and Social Commerce. -- 2. E-Commerce: Mechanisms, Platforms, and Tools. -- Part II. E-Commerce Major Applications. -- 3. Retailing in Electronic Commerce: Products and Services. -- 4. Business-to-Business E-Commerce. -- 5. Innovative EC Systems: From E-Government to E-Learning, Knowledge Management, E-Health, and C2C Commerce. -- Part III. Emerging EC Platforms. -- 6. Mobile Commerce and the Internet of Things. -- 7. Social Commerce: Foundations, Social Marketing, and Advertising. -- 8. Social Enterprise and Other Social Commerce Topics. -- Part IV. EC Supportive Services. -- 9. Marketing and Advertising in E-Commerce. -- 10. E-Commerce Security and Fraud Issues and Protections. -- 11. Electronic Commerce Payment Systems and Order Fulfillment. -- Part V. E-Commerce Strategy and Implementation. -- 12. Implementation Issues: From Globalization to Justification, Privacy, and Regulation. --




Inglés

ISBN: 9783319500911 9783319500904

Subjects--Topical Terms:
Comercio electrónico --Redes sociales
Plataformas emergentes--Comercio móvil
Comercio electrónico --Mecanismos, plataformas y herramientas
Comercio social--Marketing y publicidad

Index Terms--Curriculum Objective:
Programa de Ingeniería de Sistemas

Dewey Class. No.: 658.84