000 | 02001nam a22002897a 4500 | ||
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003 | OSt | ||
005 | 20230814150534.0 | ||
008 | 230308t2017 xxu||||| |||| 00| 0 eng d | ||
020 | _a9783319500911 | ||
040 |
_aUnicoc _bspa _c00001 _d00001 |
||
100 |
_910785 _aTurban, Efraim. |
||
245 |
_aIntroduction to electronic commerce and social commerce. _c/ Efraim Turban, Judy Whiteside, David King and Jon Outland |
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250 | _a4 ed. | ||
260 |
_aEEUU. _b: Springer Texts in Business and Economics. _c2017 |
||
300 |
_a435 páginas. _b; ilustraciones, tablas y gráficos |
||
505 |
_t1. Introduction to E-Commerce and E-Marketplaces. --
_tOverview of Electronic Commerce and Social Commerce. -- _t2. E-Commerce: Mechanisms, Platforms, and Tools. -- _t3. Retailing in Electronic Commerce: Products and Services. -- _t4. Business-to-Business E-Commerce. -- _t5. Innovative EC Systems: From E-Government to E-Learning, Knowledge Management, E-Health, and C2C Commerce. -- _t6. Mobile Commerce and the Internet of Things. -- _t7. Social Commerce: Foundations, Social Marketing, and Advertising. -- _t8. Social Enterprise and Other Social Commerce Topics. -- _t9. Marketing and Advertising in E-Commerce. -- _t10. E-Commerce Security and Fraud Issues and Protections. -- _t11. Electronic Commerce Payment Systems and Order Fulfillment. -- _t12. Implementation Issues: From Globalization to Justification, Privacy, and Regulation. |
||
526 |
_5Unicoc _aIngeniería de Sistemas |
||
546 | _aInglés | ||
650 | 0 |
_96570 _aRedes de computadores. |
|
650 | 0 |
_910375 _aRedes de comunicaciones |
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658 | 0 |
_910329 _aPregrado en Ingeniería de Sistemas |
|
700 |
_910786 _aWhiteside, Judy. |
||
700 |
_910788 _aOutland, Jon. |
||
700 |
_910787 _aKing, David. |
||
856 |
_uhttps://unicoceduco-my.sharepoint.com/:b:/g/personal/direccionbiblioteca_unicoc_edu_co/ESskr6_6jAJKq6mc4hHkBQkBIWBhyUbMNSEnwVs3HA1YkQ?e=UhCyug _yAcceso online exclusivo para comunidad Unicoc. |
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942 |
_cEBOOK _2ddc |
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999 |
_c9989 _d9989 |