000 02001nam a22002897a 4500
003 OSt
005 20230814150534.0
008 230308t2017 xxu||||| |||| 00| 0 eng d
020 _a9783319500911
040 _aUnicoc
_bspa
_c00001
_d00001
100 _910785
_aTurban, Efraim.
245 _aIntroduction to electronic commerce and social commerce.
_c/ Efraim Turban, Judy Whiteside, David King and Jon Outland
250 _a4 ed.
260 _aEEUU.
_b: Springer Texts in Business and Economics.
_c2017
300 _a435 páginas.
_b; ilustraciones, tablas y gráficos
505 _t1. Introduction to E-Commerce and E-Marketplaces. --
_tOverview of Electronic Commerce and Social Commerce. --
_t2. E-Commerce: Mechanisms, Platforms, and Tools. --
_t3. Retailing in Electronic Commerce: Products and Services. --
_t4. Business-to-Business E-Commerce. --
_t5. Innovative EC Systems: From E-Government to E-Learning, Knowledge Management, E-Health, and C2C Commerce. --
_t6. Mobile Commerce and the Internet of Things. --
_t7. Social Commerce: Foundations, Social Marketing, and Advertising. --
_t8. Social Enterprise and Other Social Commerce Topics. --
_t9. Marketing and Advertising in E-Commerce. --
_t10. E-Commerce Security and Fraud Issues and Protections. --
_t11. Electronic Commerce Payment Systems and Order Fulfillment. --
_t12. Implementation Issues: From Globalization to Justification, Privacy, and Regulation.
526 _5Unicoc
_aIngeniería de Sistemas
546 _aInglés
650 0 _96570
_aRedes de computadores.
650 0 _910375
_aRedes de comunicaciones
658 0 _910329
_aPregrado en Ingeniería de Sistemas
700 _910786
_aWhiteside, Judy.
700 _910788
_aOutland, Jon.
700 _910787
_aKing, David.
856 _uhttps://unicoceduco-my.sharepoint.com/:b:/g/personal/direccionbiblioteca_unicoc_edu_co/ESskr6_6jAJKq6mc4hHkBQkBIWBhyUbMNSEnwVs3HA1YkQ?e=UhCyug
_yAcceso online exclusivo para comunidad Unicoc.
942 _cEBOOK
_2ddc
999 _c9989
_d9989