000			02652nam a22003257a 4500
003			OSt
005			20241211175751.0
008			210624b2020 xxu||||| |||| 00| 0 eng d
020			_a9780262044349
020			_a9780262360081
040			_aUnicoc _bspa _c00001 _d00001
082			_a658.4038011
100			_97980 _aBertini, Marco.
245			_aThe ends game _b: Technology, accountability, and the future of markets. _c/ Marco Bertini y Oded Koenigsberg.
250			_a1 ed.
260			_aCambridge : _bMIT Press _c2020
300			_axv, 180 páginas. _bIlustraciones. _c23 cm.
504			_aIncluye referencias bibliográficas e índice.
505			_tl. Context. _tll. Models. _tlll. Action.
520			_aWould you rather pay for health care or for better health? For school or education? For groceries or nutrition? A car or transportation? A theater performance or entertainment? In The Ends Game, Marco Bertini and Oded Koenigsberg describe how some firms are rewriting the rules of commerce: instead of selling the “means” (products and services), they adopt innovative revenue models to pursue the “ends” (actual outcomes). They show that paying by the pill, semester, food item, vehicle, or show does not necessarily reflect the value that customers actually derive from their purchases. Revenue models anchored on the ownership of products, they argue, are patently inferior. Bertini and Koenigsberg explain that advances in technology have made it possible for firms to collect “impact data” that tells them when and how customers use their products and how those products perform, and that firms can draw on this data to turn products into seamless services. New revenue models will enable transparency, accountability, and efficiency. Bertini and Koenigsberg offer real-world examples of how companies in health care, transportation, education, and other sectors are already playing “the ends game,” describing, among other things, the successes of Dollar Shave Club, Rent the Runway, and “pay as you fly” insurance for drone flights. Finally, they outline the challenges in adopting these new models, offering guidance on such issues as criteria for defining an outcome, concerns over data collection, and internal organizational obstacles.
526			_5Unicoc
546			_aIngles
650		0	_910518 _aBig Data
650		0	_96285 _aÉxito en los negocios.
650		0	_96701 _aSistemas de información en administración
658		0	_98382 _aPrograma de Administración de Empresas
658		0	_98260 _aPrograma de Ingeniería Industrial
700			_97981 _aKoenigsberg, Oded.
942			_2ddc _cLIBROS
999			_c9551 _d9551