000 | 00965nam a22002057a 4500 | ||
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003 | OSt | ||
005 | 20210623164633.0 | ||
008 | 210623b xxu||||| |||| 00| 0 eng d | ||
020 |
_a9781633697102 _q(hardcover) |
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020 |
_z9781633697119 _q(ebook) |
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040 |
_aUnicoc _bspa _cUnicoc |
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041 | _heng | ||
100 |
_aThomke, Stefan H. _eAutor _97975 |
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245 | 1 | 0 |
_aExperimentation works : _bthe surprising power of business experiments / _cStefan H. Thomke. |
260 |
_aBoston, Massachusetts : _bHarvard Business Review Press, _c2019. |
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300 |
_axi, 272 páginas. _bilustraciones, tablas. _c23 cm. |
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500 | _aIncluye índice. | ||
505 | 0 |
_t1. Why experimentation works. _t2. What makes a goog business experiment? _t3. How to experiment online. _t4. Can your culture handle large-scale experimentation? _t5. Inside an experimentation organization. _t6. Becoming an experimentation organization. _t7. Seven myths of business experimentation. |
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942 |
_2ddc _cLIBROS |
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999 |
_c9547 _d9547 |