000 00965nam a22002057a 4500
003 OSt
005 20210623164633.0
008 210623b xxu||||| |||| 00| 0 eng d
020 _a9781633697102
_q(hardcover)
020 _z9781633697119
_q(ebook)
040 _aUnicoc
_bspa
_cUnicoc
041 _heng
100 _aThomke, Stefan H.
_eAutor
_97975
245 1 0 _aExperimentation works :
_bthe surprising power of business experiments /
_cStefan H. Thomke.
260 _aBoston, Massachusetts :
_bHarvard Business Review Press,
_c2019.
300 _axi, 272 páginas.
_bilustraciones, tablas.
_c23 cm.
500 _aIncluye índice.
505 0 _t1. Why experimentation works.
_t2. What makes a goog business experiment?
_t3. How to experiment online.
_t4. Can your culture handle large-scale experimentation?
_t5. Inside an experimentation organization.
_t6. Becoming an experimentation organization.
_t7. Seven myths of business experimentation.
942 _2ddc
_cLIBROS
999 _c9547
_d9547