000			02643nam a22003137a 4500
003			OSt
005			20241211175443.0
008			210623b2020 xxu||||| |||| 00| 0 eng d
020			_a9780262043878 _q(hardcover)
020			_z9780262358255 _q(ebook)
040			_aUnicoc _bspa _c00001 _d00001
082			_a658.4038011
100			_aLuca, Michael. _97969
245			_aThe power of experiments : _b: decision making in a data-driven world. _c/ Michael Luca; Max H. Bazerman.
250			_a1 ed.
260			_aCambridge : _bMIT Press _c2020
300			_axiv, 211 páginas. _c23 cm
504			_aIncluye referencias bibliográficas e índice.
505			_tPart I: Breaking out of the lab. _tPart Il: Experiments in the Tech Sector. _tPart IlI. Experimenting for the Social Good.
520			_aHave you logged into Facebook recently? Searched for something on Google? Chosen a movie on Netflix? If so, you've probably been an unwitting participant in a variety of experiments—also known as randomized controlled trials—designed to test the impact of different online experiences. Once an esoteric tool for academic research, the randomized controlled trial has gone mainstream. No tech company worth its salt (or its share price) would dare make major changes to its platform without first running experiments to understand how they would influence user behavior. In this book, Michael Luca and Max Bazerman explain the importance of experiments for decision making in a data-driven world. Luca and Bazerman describe the central role experiments play in the tech sector, drawing lessons and best practices from the experiences of such companies as StubHub, Alibaba, and Uber. Successful experiments can save companies money—eBay, for example, discovered how to cut $50 million from its yearly advertising budget—or bring to light something previously ignored, as when Airbnb was forced to confront rampant discrimination by its hosts. Moving beyond tech, Luca and Bazerman consider experimenting for the social good—different ways that govenments are using experiments to influence or “nudge” behavior ranging from voter apathy to school absenteeism. Experiments, they argue, are part of any leader's toolkit. With this book, readers can become part of “the experimental revolution.”
526			_5Unicoc
546			_aIngles
650		0	_96701 _aSistemas de información en administración
650		0	_96285 _aÉxito en los negocios.
650		0	_910518 _aBig Data _xAplicaciones administrativas
658		0	_98314 _aPrograma de Negocios Internacionales
700			_aBazerman, Max H. _97972
942			_2ddc _cLIBROS
999			_c9545 _d9545