Incluye Índice y lista de Casos.

1. Introduction to supply chain management. -- Case Meditech Surgical. -- 2. Inventory management and risk pooling. -- Case Steel Works. Inc. -- Case risk pooling. -- Case: Sport Obermeyer. -- 3. Network planning. -- Case: The Bis Corporation. -- Case: Eleccomp Inc. -- Case: H. C. Starck, Inc. -- 4. Supply contracts. -- Case: American Tool Works. -- 5. The value of information. -- Case Barilla Spa (A). -- Case Reebook NFL Replica Jerseys: a case: A case for Postponement. -- 6. Supply chain integration. -- Case Dell Inc.: Improving the flexibility of the desktop PC supply chain. -- Case: the great inventory correction 7. Distribution strategies. -- Case Amazon.com´s european distribution strategies. -- 8. Strategic alliances. -- Case: how kimberly-Clark keeps client Costco in diapers. -- Case: Audio duplication services, Inc. (ads). -- Case: the Smith group. -- 9. Procurement and outsourcing strategies. -- Case: Zara. -- Case: Solectron: from contract manufacturer to global supply chain integrator. -- 10. Global logistics and risk management. -- Case: Wal-Mart changes tactics to meet international tastes. -- 11. Coordinated product and supply chain design. -- Case: Hewlett-Packard: deskjet printer supply chain. -- 12. Customer value. -- Case: made in measure. -- 13. Smart pricing. -- Case: Starbucks economics: solving the mystery of the elusive "short" cappuccino. -- 14. Information technology and business processes. -- Case: 7-Eleven stocks up on tech savvy. -- Case: S&OP "Evolution" at adtran. -- 15.Technology standards. -- Case: Pacorini stays on top of global logistics market with IBM soa solution.

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