Tipo de ítem | Ubicación | Colección | Signatura topográfica | Estado | Fecha de vencimiento | Código de barras | Reserva de ejemplares |
---|---|---|---|---|---|---|---|
Libro electrónico |
Bogotá (Dr. David Ordóñez Rueda) - Campus Norte
Campus Norte Biblioteca de la Institución Universitaria Colegios de Colombia |
Coleccion Online | No para préstamo | Ebook9989 |
1. Introduction to E-Commerce and E-Marketplaces. --
Overview of Electronic Commerce and Social Commerce. --
2. E-Commerce: Mechanisms, Platforms, and Tools. -- 3. Retailing in Electronic Commerce: Products and Services. --
4. Business-to-Business E-Commerce. --
5. Innovative EC Systems: From E-Government to E-Learning,
Knowledge Management, E-Health, and C2C Commerce. -- 6. Mobile Commerce and the Internet of Things. -- 7. Social Commerce: Foundations, Social Marketing, and Advertising. -- 8. Social Enterprise and Other Social Commerce Topics. -- 9. Marketing and Advertising in E-Commerce. -- 10. E-Commerce Security and Fraud Issues and Protections. -- 11. Electronic Commerce Payment Systems and Order Fulfillment. -- 12. Implementation Issues: From Globalization to Justification,
Privacy, and Regulation.
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