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International Business

por Czinkota, Michael R.
Editor: United States of America : John Wiley & Sons , 2012Edición: 8 Ed.Descripción: 770 Paginas.ISBN: 9780470530658.Tema(s): Negocios internacionales | Comercio exterior | Integración económica internacional | Programa de Negocios InternacionalesRecursos en línea: Acceso online exclusivo para comunidad Unicoc.
Contenidos:
PART 1 IMPACT. -- 1. The International Business Imperative. -- PART 2 FOUNDATIONS. -- 2. Trade and Investment Polices. -- 3. The Theory of Trade and Investment. -- 4. The Balance of Payments. -- Part 2 Cases Iceland 2006—A Small Country in a Global Capital Market. -- The Venezuelan Bolivar Black Market. -- Will Tire Tariffs Launch Trade Dispute?. -- The Catfish Dispute. -- PART 3 ENVIRONMENT. -- 5. Culture. -- 6. Politics and Law. -- 7. Global Financial Markets. -- 8. Economic Integration and Emerging Markets. -- PART 4 STRATEGY. -- 9. Strategic Planning. -- 10. The Corporation: Ownership, Governance, and Sustainability. -- 11. Organization, Implementation, and Control. -- 12. Building the Knowledge Base. -- 13. Entry and Expansion. -- PART 5 OPERATIONS. -- 14. Marketing. -- 15. Services. -- 16. Logistics and Supply-Chain Management. -- 17. Financial Management. -- 18. Human Resource Management. -- 19. New Horizons.
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PART 1 IMPACT. -- 1. The International Business Imperative. -- PART 2 FOUNDATIONS. -- 2. Trade and Investment Polices. -- 3. The Theory of Trade and Investment. -- 4. The Balance of Payments. -- Part 2 Cases Iceland 2006—A Small Country in a Global Capital Market. -- The Venezuelan Bolivar Black Market. -- Will Tire Tariffs Launch Trade Dispute?. -- The Catfish Dispute. -- PART 3 ENVIRONMENT. -- 5. Culture. -- 6. Politics and Law. -- 7. Global Financial Markets. -- 8. Economic Integration and Emerging Markets. -- PART 4 STRATEGY. -- 9. Strategic Planning. -- 10. The Corporation: Ownership, Governance, and Sustainability. -- 11. Organization, Implementation, and Control. -- 12. Building the Knowledge Base. -- 13. Entry and Expansion. -- PART 5 OPERATIONS. -- 14. Marketing. -- 15. Services. -- 16. Logistics and Supply-Chain Management. -- 17. Financial Management. -- 18. Human Resource Management. -- 19. New Horizons.

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