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Fundamentos de marketing / William J. Stanton, Michael J. Etzel , Bruce J. Walker ; traducción Enrique Palos Báez y Francisco Javier Dávila Martínez (Registro nro. 929)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01022am 2a22002295e04500 |
| 001 - CONTROL NUMBER | |
| control field | 001391 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | St |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9701038258 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 658.8 S797f |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | UNICOC |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Stanton, William J. |
| 245 ## - TITLE STATEMENT | |
| Title | Fundamentos de marketing / William J. Stanton, Michael J. Etzel , Bruce J. Walker ; traducción Enrique Palos Báez y Francisco Javier Dávila Martínez |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 13a ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | México : McGraw-Hill |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | XXI , 764 p. |
| 500 ## - GENERAL NOTE | |
| General note | Incluye glosario , índice analítico |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | La naturaleza y el panorama del marketing -- Identificación y selección de mercados -- Planeación, desarrollo y administración de los bienes y servicios que son productos de una compañía -- Precio -- Distribución -- Promoción -- Administración del esfuerzo de marketing |
| 590 ## - LOCAL NOTE (RLIN) | |
| Local note | JERB |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | INVESTIGACIÓN DE MERCADOS \ MERCADEO \ ADMINISTRACIÓN DE VENTAS \ ADMINISTRACIÓN DE MERCADEO |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| -- | Etzel, Michael J. \ Walker, Bruce J. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Libro |
| Koha item type | Date last seen | Full call number | Lost status | Source of classification or shelving scheme | Not for loan | Current Location | Total Checkouts | Barcode | Date acquired | Price effective from | Damaged status | Date checked out | Permanent Location | Copy number |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Libro | 2019-02-08 | 658.8 S797f | Bogotá (Dr. David Ordóñez Rueda) - Campus Norte | 3 | 7132 | 2009-09-26 | 2014-05-21 | 2019-02-08 | Bogotá (Dr. David Ordóñez Rueda) - Campus Norte | Ej. 1 | ||||
| Libro | 2019-08-15 | 658.8 S797f | Bogotá (Dr. David Ordóñez Rueda) - Campus Norte | 4 | B7132 | 2009-09-26 | 2014-05-21 | 2019-08-15 | Bogotá (Dr. David Ordóñez Rueda) - Campus Norte | Ej. 2 |
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