000 -LEADER |
fixed length control field |
01016nam a2200277Ia 4500 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
OSt |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20170731152632.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
130821s2005 ck gr spa |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9580488398 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
Unicoc |
Language of cataloging |
spa |
Transcribing agency |
UNICOC |
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.8 C41e 2005 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Chan Kim, W. |
245 13 - TITLE STATEMENT |
Title |
La estrategia del océano azul : |
Statement of responsibility, etc |
W. Chan Kim, Renée Mauborgne ; traductora Adriana de Hassan ; revisión técnica Emercomex. |
Remainder of title |
cómo desarrollar un nuevo mercado donde la compentencia no tiene ninguna importancia / |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
Bogotá : |
Name of publisher, distributor, etc |
Grupo Editorial Norma, |
Date of publication, distribution, etc |
2005. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
332 pag. ; |
Other physical details |
il. |
Dimensions |
23 cm. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Incluye bibliografa̕ |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Mercadeo |
9 (RLIN) |
6056 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Planificación del mercadeo |
9 (RLIN) |
6057 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Administración de mercadeo |
9 (RLIN) |
6058 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Toma de decisiones. |
9 (RLIN) |
195 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Administración de empresas |
9 (RLIN) |
111 |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Arias de Hassan, Adriana |
Relator term |
tr. |
700 ## - ADDED ENTRY--PERSONAL NAME |
Personal name |
Mauborgne, Renée |
9 (RLIN) |
6059 |
765 10 - ORIGINAL LANGUAGE ENTRY |
Main entry heading |
Blue ocean strategy |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
Libro |
Source of classification or shelving scheme |
|