000 -LEADER |
fixed length control field |
01027cam a2200301 a 4500 |
001 - CONTROL NUMBER |
control field |
C00428380c-X |
003 - CONTROL NUMBER IDENTIFIER |
control field |
5360 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20150910103747.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
941206s1994 mx r 00110 spa ? |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9701005155 |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
AFB2369 LA |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
la |
Transcribing agency |
UNICOC |
041 1# - LANGUAGE CODE |
Language code of text/sound track or separate title |
spa |
Language code of original and/or intermediate translations of text |
eng |
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.8 R16g |
Edition number |
19 ed. |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Rapp, Stan. |
245 10 - TITLE STATEMENT |
Title |
Ganadores del maximarketing : |
Remainder of title |
El nuevo poder preocuparse y atreverse. |
Statement of responsibility, etc |
Stan Rapp, Thomas L. Collins ; traducción Roberto A. Haas. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
México ; Santa Fe de Bogotá (Colombia): |
Name of publisher, distributor, etc |
McGraw-Hill interamericana, S.A. de C.V. |
Date of publication, distribution, etc |
1994. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xxix, 353 p. ; |
Dimensions |
23 cm. |
500 ## - GENERAL NOTE |
General note |
Incluye referencias y tabla de contenido. |
534 ## - ORIGINAL VERSION NOTE |
Introductory phrase |
Título original. |
Title statement of original |
Beyond maximarketing the new power caring and daring. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Análisis de mercadeo. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Mercadeo. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Administración de mercadeo. |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Collins, Thomas L. |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Hass, Roberto A. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
Libro |
949 ## - LOCAL PROCESSING INFORMATION (OCLC) |
a |
n |
b |
n |