000 -LEADER | |
---|---|
fixed length control field | 01718 am a2200289 a 4500 |
001 - CONTROL NUMBER | |
control field | 5142 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | Unicoc |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20140729212706.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 140616s2012 ck a gr 000 0 spa d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9789587710212 |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | CO-BoBLA |
Language of cataloging | spa |
Transcribing agency | CO-BoBLA |
Modifying agency | CO-BoFUB |
041 0# - LANGUAGE CODE | |
Language code of text/sound track or separate title | spa |
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8 C479 2013 |
Edition number | 23 |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Cisneros Enriquez, Andrés |
245 10 - TITLE STATEMENT | |
Title | Neuromarketing y neuroeconomía : |
Remainder of title | Código emocional del consumidor./ |
Statement of responsibility, etc | Andrés Cisneros Enriquez. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | Bogotá (Colombia) : |
Name of publisher, distributor, etc | Ecoe Ediciones, |
Date of publication, distribution, etc | 2012. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 146 pag. : |
Other physical details | il. ; |
Dimensions | 21 cm. |
490 0# - SERIES STATEMENT | |
Series statement | Mercadeo y Ventas |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc | Incluye bibliografía. |
520 ## - SUMMARY, ETC. | |
Summary, etc | RESEÑA:Neuromarketing y neuroeconomía es una obra para comprender por qué el consumidor adquiere y deja de consumir los productos y servicios que se le ofrecen. Analiza al cliente desde las motivaciones, gustos y el entorno que le rodea. Explica cómo influyen factores como el deseo, la ambición y el miedo en el momento de una compra. Describe por qué el mercado, independientemente del sector que se analice, es afectado por las técnicas del neuromarketing. El libro también ilustra cómo este mercado es sensible a los cambios en envases, empaques, colores, campañas de impulso, pruebas en punto de venta y recordación, etc. Para finalizar, el autor habla de marcas y casos de éxito de productos en diferentes sectores de la economía como el alimenticio, bebidas, automotriz y de servicios. |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Mercadeo |
Source of heading or term | Lemb |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Negocios |
Source of heading or term | Lemb |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Servicio al cliente |
Source of heading or term | Lemb |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Psicología del consumidor |
Source of heading or term | Lemb |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | |
Koha item type | Libro |
Barcode | Koha item type | Not for loan | Price effective from | Damaged status | Source of acquisition | Total Renewals | Current Location | Lost status | Source of classification or shelving scheme | Date checked out | Date acquired | Date last seen | Full call number | Permanent Location | Cost, normal purchase price | Total Checkouts | Copy number |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
11186 | Libro | 2014-07-29 | Compra | 2 | Bogotá (Dr. David Ordóñez Rueda) - Campus Norte | 2023-08-04 | 2014-07-29 | 2023-10-25 | 658.8 C479 2013 | Bogotá (Dr. David Ordóñez Rueda) - Campus Norte | 63000.00 | 2 | Ej. 1 |
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