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Marketing Internacional / Philip R. Cateora , John L. Graham (Registro nro. 696)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00777am 2a22002175e04500 |
| 001 - CONTROL NUMBER | |
| control field | 001141 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | St |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 970105752X |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 382 G359m |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | UNICOC |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Cateora, philip R. |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Internacional / Philip R. Cateora , John L. Graham |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 12a. ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | México : McGraw-Hill |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | XXXI, 698p. |
| 500 ## - GENERAL NOTE | |
| General note | Incluye Índice onomástico, Índice analítico |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Perspectiva general -- El entorno cultural de los mercados globales -- Evaluación de las oportunidades en el mercado global -- Desarrollo de estrategias globales de marketing -- Implementación de estrategias globales de marketing -- Material suplementario |
| 590 ## - LOCAL NOTE (RLIN) | |
| Local note | JERB |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | MARKETING |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Libro |
| Lost status | Date last seen | Date acquired | Koha item type | Permanent Location | Damaged status | Barcode | Source of classification or shelving scheme | Not for loan | Price effective from | Copy number | Current Location | Full call number |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2015-06-05 | 2009-09-15 | Libro | Bogotá (Dr. David Ordóñez Rueda) - Campus Norte | 7034 | 2014-05-21 | Ej. 1 | Bogotá (Dr. David Ordóñez Rueda) - Campus Norte | 382 G359m |
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