000 -LEADER |
fixed length control field |
00729am 2a22002295e04500 |
001 - CONTROL NUMBER |
control field |
00902 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
St |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
8479781572 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Edition number |
658.83 C751 |
040 ## - CATALOGING SOURCE |
Transcribing agency |
UNICOC |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
Conde, J |
245 ## - TITLE STATEMENT |
Title |
Marketing Sanitario / J. Conde, B, Martínez, M. Horno, [et.al] |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
Madrid : Ediciones Díaz de Santos, S.A |
300 ## - PHYSICAL DESCRIPTION |
Extent |
XVIII, 383 p |
500 ## - GENERAL NOTE |
General note |
Incluye Índice, Prólogo |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Texto en Español |
505 ## - FORMATTED CONTENTS NOTE |
Formatted contents note |
Conceptos generales - análisis de mercadeo y clientes - política de productos - distribución - comunicación - Plan de marketing |
546 ## - LANGUAGE NOTE |
Language note |
Texto en Español |
590 ## - LOCAL NOTE (RLIN) |
Local note |
FSFT |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
MERCADEO \ MERCADEO SANITARIO \ SERVICIOS \ PRODUCTOS |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
Libro |