Global marketing / Warren J. Keegan (Registro nro. 3935)

000 -LEADER
fixed length control field 00672am 2a22001935e04500
001 - CONTROL NUMBER
control field 004549
003 - CONTROL NUMBER IDENTIFIER
control field St
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0131968548
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 658.848 K33
040 ## - CATALOGING SOURCE
Transcribing agency UNICOC
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Keegan, Warren J.
245 ## - TITLE STATEMENT
Title Global marketing / Warren J. Keegan
250 ## - EDITION STATEMENT
Edition statement 4a ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Estados Unidos de América : Prentice Hall,
300 ## - PHYSICAL DESCRIPTION
Extent 636 p.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Introduction. -- The global marketing environment. -- Approaching global markets. - The global marketing mix. - Strategy and leadership in the twenty-first century
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element EMPRESAS INTERNACIONALES \ VENTAJA COMPETITIVA \ ADMINISTRACION DEL MERCADO DE EXPORTACION
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Libro
Existencias
Not for loan Total Checkouts Lost status Current Location Full call number Koha item type Source of classification or shelving scheme Permanent Location Damaged status Date checked out Total Renewals Date acquired Barcode Price effective from Copy number Date last seen
 6 Bogotá (Dr. David Ordóñez Rueda) - Campus Norte658.848 K33Libro Bogotá (Dr. David Ordóñez Rueda) - Campus Norte 2018-11-0232012-02-1891972014-05-21Ej. 12018-11-07

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