000 -LEADER |
fixed length control field |
00724am 2a22002055e04500 |
001 - CONTROL NUMBER |
control field |
002391 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
St |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9580457522 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Edition number |
658.84 W43 |
040 ## - CATALOGING SOURCE |
Transcribing agency |
UNICOC |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
Wheeler, Steven |
245 ## - TITLE STATEMENT |
Title |
Los canales de distribución : cómo las compañias lideres crean nuevas estrategias para servir a los clientes / Steven Wheeler, Evan Hirsh ; traducción MargaritaCardenas |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
Barcelona |
300 ## - PHYSICAL DESCRIPTION |
Extent |
214 p. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Incluye referencias bibliográficas: 50 |
505 ## - FORMATTED CONTENTS NOTE |
Formatted contents note |
Planteamiento de los canales -- El preceso de gestión de canales -- Retos de los canales |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
CANALES DE COMERCIALIZACION |
700 ## - ADDED ENTRY--PERSONAL NAME |
-- |
Cárdenas, Margarita, Tr. \ Hirsh, Evan |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
Libro |