Beer, Michael.

Fit to compete : why honest conversations about your company's capabilities are the key to a winning strategy. / Michael Beer. - 1 ed - Boston : Harvard Business Review Press 2019 - xiv, 285 páginas. Tablas y gráficos. 23 cm.

Incluye índice.

Part one: The power of honest conversations. Part two: Honest conversations in action. Part three: What if honest conversations were the norm?

Is Silence Killing Your Strategy? In his thirty years of working in corporations, Harvard Business School professor Michael Beer has witnessed firsthand how organizational silence derails strategic objectives. When employees can't speak truth to power, senior leaders don't hear what they need to hear about their company's fitness to compete, and employees lose trust in those leaders and become less committed to change. In Fit to Compete, Beer presents an antidote to silence—principles and a time-tested innovative process for holding honest conversations with everyone in your organization. Used by over 800 organizations across the globe, the strategic fitness process has helped leaders in a diverse range of industries—including medical technology, information technology, banking, restaurant chains, and pharmaceuticals—hear the raw but necessary truth about the sources of misalignment between their strategies and their organizations. In addition to step-by-step instructions, Beer offers detailed and illustrative case studies of companies that have conducted honest conversations to great effect. He also shows how to apply the process more broadly to a variety of strategic challenges and at multiple levels throughout the organization. Practical, enlightening, and comprehensive, Fit to Compete is the book you should turn to if you want to create winning strategies that your entire company will rally behind.




Ingles

9781633692305


Estrategia empresarial
Planificación estratégica.
Éxito en los negocios.


Programa de Administración de Empresas
Programa de Negocios Internacionales

658.4012

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