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Thomke, Stefan H.
Experimentation works : the surprising power of business experiments / Stefan H. Thomke. - Boston, Massachusetts : Harvard Business Review Press, 2019. - xi, 272 páginas. ilustraciones, tablas. 23 cm.
Incluye índice.
1. Why experimentation works. 2. What makes a goog business experiment? 3. How to experiment online. 4. Can your culture handle large-scale experimentation? 5. Inside an experimentation organization. 6. Becoming an experimentation organization. 7. Seven myths of business experimentation.
9781633697102
Experimentation works : the surprising power of business experiments / Stefan H. Thomke. - Boston, Massachusetts : Harvard Business Review Press, 2019. - xi, 272 páginas. ilustraciones, tablas. 23 cm.
Incluye índice.
1. Why experimentation works. 2. What makes a goog business experiment? 3. How to experiment online. 4. Can your culture handle large-scale experimentation? 5. Inside an experimentation organization. 6. Becoming an experimentation organization. 7. Seven myths of business experimentation.
9781633697102
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