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Kalakota, Ravi

E-Business : roadmap for success Ravi Kalakota and Marcia Robinson ; foreword by Don Tapscott - Boston, Massachusetts ; San Francisco : Addison-Wesley , 1999 - xix, 378 páginas : ilustraciones ; 23 cm - Addison-Wesley Information Technology Series .

Incluye referencias bibliográficas (pág. 363-368) e índice.

Chapter one. From e-commerce to e-business. Chapter two. E-bisiness trend spotting. Chapter three. Think e-business design, not just technology. Chapter four. Constructing the e-business architecture. Chapter five. Customer relationship management: integrating processes to build relationships. Chapter six. Selling- chain management: transforming sales into interactive order acquisition. Chapter seven. Enterprise resource planning: the e-business backbone. Chapter eight. Supply chain management: interenterprise fusion. Chapter nine. E-procurement: the next wave of cost reduction. Chapter ten. Knowledge- tone applications: the next generation of decision support systems. Chapter eleven. Developing the e- business design. Chapter twelve. Translating e-business strategy into action.




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ISBN: 0201604809

Subjects--Topical Terms:
Comercio electrónico
Relaciones con los clientes.

Index Terms--Curriculum Objective:
Pregrado en Negocios Internacionales
Pregrado en Economía

Dewey Class. No.: 658.84